Wednesday, June 19, 2013

Lazada Online Mall: They truly got you covered!

Online shopping is now slowly becoming part of the Filipino lifestyle and is on the verge of reaching its prime nowadays. It's hard to believe that a lot of the local consumers are not considering there are a lot of online shopping options available now in the country. There are a lot of reasons on why online shopping took a while to roll out in the country. The local community doesn’t have the privilege to pay online since majority of the locals are not credit card holders. Therefore, paying online didn't loo too good for the local consumers. Moreover, we didn't have enough online stores during those times. Any businessman won't push through on a business that has a small market share. It also doesn't help that online shopping is known by many to have a lot of online frauds and scams.Sadly, this was the online shopping situation in the country. It was an industry that was really struggling.

Good thing that this trend changed just last year. Coincidentally, it was the same year that Lazada, The Philippines' Online Shopping Mall came into the picture We're actually grateful that Philippines is one of the key target country of Rocket Internet's Invasion in South East Asia. Rocket Internet is known for cloning other successfully business models across the globe and launching their own version on other countries where the service is yet available. The local industry was still shaken by their presence. Rocket Internet is of course not only the reason why Ecommerce is now an emerging market in Asia. Personally, I think they still made the difference for the emergence of Ecommerce. What makes them special among the other online malls is they managed to make it happen regardless of the situation. They were actually against the wall when they were still beginning and a lot of skeptics were all over them.

Moreover, most of the skeptics were just waiting for their failure to happen; little do they know Rocket Internet came in prepared. They actually changed the online payment scheme by offering not just the conventional payment methods but they allowed unconventional payment methods as well. Lazada customers can directly go to the lazada.com.ph website and have their orders delivered at their doorstep without having to pay up front, which in conventional way of online payment. They offered Cash on Delivery or known by many as C.O.D. On the other hand, it is already used by other industries. But for the Ecommerce industry, it was offered for the first time online. These were not offered before since the risks are quite high from a business standpoint. For that kind of risk, it was the fastest way for them to penetrate local online market. It just shows that this online mall is dedicated in making sure the their customers will have the best online shopping experience ever. Not only that but they also offer free delivery availability that allows any of their customers to order what they want and not worry about extra payment for their delivery. This is just how their customers can rely on them.

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