Focused on Online Customer Demands

It’s always been a good thing for any website that can bring entertainment and ease of use for their online users. As Internet continues to evolve on a global aspect. The never ending demands get higher as technology becomes more sophisticated. Good thing that there are affordable smartphones and netbooks. This paved way in increasing the local online users overtime in the Philippines. Just a couple of years ago, we didn’t have online shopping malls as an option to address our shopping needs. Actually, online shopping was not a household name going back a couple of years ago. The idea of having an online mall based in the country may sound absurd then. But it all changed when website like Lazada arrived in the country. It was the first online shopping mall that offers huge selections similar to what a traditional mall offers. They even offer the guarantees and warranties that a mall would offer to their customers. But what sets them apart from the competition is their capability to offer an overall outstanding online shopping experience. While other online stores are unable to offer payment flexibility.

Conventionally, online payments are done online. But with Lazada they introduced Cash on Delivery or C.O.D. This payment method speaks for its actual name. Their customers can pay cash upon delivery. Users can go directly to the lazada.com.ph website and not pay right away. All they need to do is leave their shipment address. They only need to wait for two to five days if they are located around Metro Manila. Some even receive their orders as early as the next day. Once Lazada delivers your order at your doorstep, you are allowed to inspect before you pay in cash once the order package is handed over to you. That’s how Lazada made sure that their customers have the best payment flexibility in the Philippines. Not all online stores are able to offer such payment method since it requires a lot of risk from a business standpoint.

But Lazada, who aims to make sure their customers get the best online shopping experience in the Philippines, knows that this is something that needs to be done in order to show the local online users that they can be trusted and relied on. So the shopping and payment experience is clearly custom-tailored to make local customers easily decide to shop on their store. I mean who wouldn’t? It’s clearly a one sided deal when we are talking about Lazada’s “Cash on Delivery” payment method. But these are not only the main focus of Lazada. They also made sure that their customers won’t have a hard time browsing their website. The more it is easier for the customers, the higher the chance it can easily convert since they can just focus on their shopping and not get annoyed due to slow website load speed or very crappy user interface. Despite have a lot of media files, especially product images on the lazada.com.ph website, they still managed to balance the website’s speed performance.