LazadaPH: Great fundamentals in Website Interface and User Experience

As the Internet continually evolves each year, the demands in Internet usage and website performance gets higher. It’s actually very surprising that Internet evolved to this point. Thinking back when they were just starting. Many considered it as just an option that we can use to make our research much faster. I’m pretty sure most of us still recall this phase of the Internet history. We only connect online to get information. It’s true that it made our assignments and work faster and more efficient. But never did I imagine that it would become part of our lifestyle in this modern digital era. At best, I just considered them as luxury. But now that it became integral in our way of living. Most notably when it became a bridge for us to connect to one another from a global aspect. Thanks to the arrival of Social Media, it made sense for us to stay online a little longer than what it used to be. Then the Ecommerce industry came into the picture. It gave the people another option as their alternative-shopping destination.

In the Philippines, online shopping only took off last year when website like LazadaPH came into the country. Ever since their arrival, other competitors joined in the competition. It actually helped the growth of the Ecommerce industry. However, the challenge to these online stores was the limitation of the online community to pay online. Conventionally, online stores only accept credit cards as the way of payment of their customers. Although, some of them accepted other conventional payment method such as using their Paypal accounts. With Lazada, they still offered conventional online payments but also offered unconventional payment method such as Cash on Delivery or C.O.D. They were actually one of the first to offer this kind of payment method by an online store. The reason competitors can’t adapt to this payment method is because the risk was way higher than the reward. But true to their word, they still offered it since it is one of the quickest ways to entire online customers to buy from them without hesitation. Why wouldn’t they? They can hold onto their money up until they receive their orders right at their doorstep. Customers who select Cash on Delivery or C.O.D. can directly go to the Lazada website and just leave their shipment address after their shopping. All they need to do is wait for the orders to arrive between two to five days for it to be processed and delivered.

Others I heard received their orders as early as within the day. It’s pretty clear that Lazada greatly improved in catering overall service to their customers with their vast improvement. What’s makes them even better than other online stores is their very friendly user interface. First time I visited their website I didn’t have a hard time figuring out on how to navigate it. I think even non-Internet savvy users will understand it easily. On top of that they even have a website load speed despite having too many medial files on their content.