Nowadays,
online advertisements can be found everywhere. I’m pretty sure at one point
some of you may have seen a Lazada advertisement. They are an online shopping
mall in the Philippines that is one of the key players in the local Ecommerce
industry. The thing that makes Lazada on top of their competition is their
flexibility to their customers. They are one of the few online stores that
offers various payment methods both online and offline. Ever since they arrived
in the country just last year. Other local online stores showed form nowhere.
They pretty much made online shopping a relevant and worth noting topic for the
first time. Before their arrival, online shopping or the Ecommerce industry was
struggling to grow in the Philippines.
Unlike
other countries outside Asia, they were already enjoying the option of having
online shopping as their alternative method to address their shopping needs. It’s
always good to have options as a customer. Given that most of the online users
in the local online scene are unable to pay the conventional way they needed to
think of another way to penetrate local market. At best, penetrate the untapped
market in the Philippines. Of course, they offered the conventional payment
methods like thru credit cards. However, this made local online customers
inconvenient with the setup. Since we are all aware of the risks, trusting them
especially during when they were just starting and people have no clue about
their brand gave them a hard time on enticing offline shoppers to divert their
attention to online shopping. The odds were just against them in general as an
online store in the Philippines. Good thing about them is they came in the
country actually prepared. Besides the conventional online payment, they also
offer Cash on Delivery or C.O.D. This payment method speaks loud for itself by
just looking at their name of the payment method. Traditionally, it is being
used as a payment method for fast food chains when catering to food delivery
service.
However,
for online shopping, it’s a very different case. The risks involve is one sided
to the online store. They don’t necessarily involve upfront payment, which is
the usual case of online customers to the online stores. All they need to do is
visit the Lazada
website and pick which want they want to order. They just need to leave
their shipment address and they are set. All they need to do after they ordered
is wait for it to arrive at their doorsteps. They only need to pay once they
receive their orders at their doorstep. They can even inspect their orders and
return their order should they see defects or etc. for free. That’s how
dedicate Lazada is in assuring their customers their reliability as their
preferred shopping destination. This helps customers decide easily to try their
online store since they don’t have anything to loose. They can keep their money
to their pockets after they order from their website.
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