Thursday, August 8, 2013

Confidence of Customers in Lazada Online Mall

The moment Lazada came into the online business picture, online competitors run by local businessmen showed up while online shopping continued its rise in the local online market. Prior to their arrival, the industry in Ecommerce was almost flat in growth. Not everyone found online shopping as a helpful option for addressing the customer’s shopping needs then. Local online users usually visited local online classified websites when they are looking for a second hand item. Usually, local consumers visit traditional offline malls when they want purchase something that is brand new. It's no surprise to anyone since traditional offline malls are usually the place we go to when we want to buy something growing up. Thinking of online shopping, we can actually save more time and energy if we choose it over traditional shopping. Why do online shopping be an option for the local consumers? They can shop online as they please, wherever that may be. Customers are no longer required to go to traditional offline malls saving them more money on the usual gas expense.

Lazada Online Mall wanted to have this issue resolved the local customers in the Philippines. One of the challenges that they were facing is how they can tap the untapped online community in the country. Since most of the population is not credit cardholders, only few can pay online conventionally. It's quite hard for the local online consumers to trust online deals right away. Majority of us are informed about online frauds and scams that other people encounter when dealing in online. The industry of Ecommerce in the country is now on the verge of rising as an online industry. It is almost over a year now that this online shopping mall started its operation in the country yet they already achieved so much becoming one of the leading online malls in the country. As for the trust and credibility status, the Philippines’ Online Shopping Mall showed up on TVC during primetime at top local channels in the country.

What did they do to break the Ecommerce limitation in the country? A new alternative payment method in online was introduced by them called Cash on Delivery or C.O.D. This is a payment method that is not usually offered by online businesses. A lot of risk lies when an online business offers that kind of payment method online. Orders are not actually required to be paid upfront by customers with Cash on Delivery payment method. Cash payments can be done by customers once the Philippines’ Online Shopping Mall delivers their orders on their home address. Their customers won't need to worry since they get to keep their money until their orders are delivered. This is to ensure that scams and frauds won't happen if they want to deal with them. It also gives their local online users the confidence to try their service without putting up with risk coming from your end right away. It just shows that they are confident with their online shopping service.



Wednesday, August 7, 2013

Lazada Philippines: Customer’s choice in online shopping

There are always some local Internet users who are very particular in visiting a website of their interest for multiple of times. As an online business owner, it's their duty to know on how they will make their website worthwhile of its visitors. Online visitors should always have a great experience when a visiting a website. Regardless of website niche, a lot of new websites are being launched online everyday. A website with great user interface helps them get more returning visitors down the road. This can even help Ecommerce websites earn more revenue. Despite having great deals, most of these online websites lack user experience. Online customers may still prefer a decent deal over a great deal from a hard-to-use online mall. Online mall's credibility is usually dependent on this.

Customers may give online malls a bad reputation if they encounter bad user experience with them. Local online customers who may have been treated badly will label these online malls as scams and frauds. Actually, Ecommerce website businesses is rising in the Philippines nowadays.. When you come to think of it, this only started last year. The local online community didn't consider it highly a year prior to Ecommerce's rise. The local online community usually prefers to visit local online classified ads to check for second hand units or items. It is not secret that online shopping exposes any online customer on getting scammed. When website like Lazada arrived in the Philippines, the online shopping perspective was changed at the same time.

Local online users were presented with Cash on Delivery or simple called C.O.D. as an alternative payment method of the Philippines’ Online Shopping Mall, which allowed them to try it. This allowed online customers to have a confidence in dealing with them since they are not required to pay right away online. Advantage is on the online customers side since they are risking more and ahead of the final transaction. Personally, I believe this is the only way for online stores to breakthrough the online shopping barrier. By allowing customers to keep their money until they receive their orders, it gives them security and gives online stores an opportunity to show they can be trusted.

Their transaction is still done offline since customers who opt for this payment method are only required to pay after their orders are handed over to them. Credit cards are no longer a mandatory requirement to have when thinking of online shopping in the Philippines. I can also appreciate how they made sure their website can be used easily by their online customers. I think even if first time online shoppers will find it very easy to navigate and shop.

First time local online visitors that see their website will easily understand how it should be navigated. This category menu is actually helpful since it's almost difficult to get lost on their website. Their category menu is will grouped that it can speed up online shopping just from the menu alone. It makes it easier for online users to go straight to selection that they find suiting to their needs or demands.


Monday, August 5, 2013

All in for Lazada Philippines

Lazada Philippines is one of the reasons why the online shopping competition got tighter and Ecommerce started to be a popular option in the Philippines. Ecommerce was a very unpopular online industry in the Philippines before they arrived in the country. To most online users, shopping online was never choice or option to them back then. As for the majority of the local online users, whenever they want to buy second hand items they usually go to local online classified ads.

As for local consumers who want to buy something new, they usually visit traditional offline malls. We were actually raised that way wherein we go to traditional offline malls when we need to buy something. We actually need to realize that online shopping can reserve our time and money. So how online shopping can help consumers? As for online shopping, local online consumers can do it wherever they go. Expenses can go down since local consumers won't need to spend travel expense on going to traditional offline malls.

The Philippines' Online Shopping Mall wanted to fix this for the local online customers in the country. It was also a challenge for them on how they can tap the untapped market in online. Non-credit cardholders that are why only few can pay online populate the population of the country. We can't just rely on trusting online transactions right away. Online frauds and scams are pretty widely known online crisis by the local online users. We are now entering the era in the Philippines where Ecommerce is making a mark. Despite only having more than a year of operation under its belt, Lazada had already established its brand on the local online scene.

In order for them to make a big statement that they can be trusted as a legit business, they even had a TVC that run on top local channels during primetime. How the Ecommerce limitation was solved by them? They first introduced Cash on Delivery or C.O.D. as an alternative payment method. As a matter of fact, most online stores or malls won't offer this kind of payment method. It’s actually very risky for a business to offer that kind of payment method. It is payment method that allows online users to pay only after they receive their orders. Once orders are delivered at the customer's address, that's the only time they will need to pay in cash.

This allows customers to hold their money until they received their actual orders in real time. The reason for this is to ensure customers that they won't be scammed if they deal with them. As for customers, should they experience their orders not delivered to them, they can still proceed to offline malls or other online malls since they still get to keep their money after all. From a customer standpoint, this is the ultimate leverage in dealing online. The mere fact that they can order any items on the Lazada online mall and get free delivery availability without spending upfront is very unusual to be offered by an online store.




Lazada: Getting familiarized with Ecommerce websites


Online shopping is taking its share in popularity among the local online users in the Philippines. A couple of years ago, online shopping was just an idea that wasn't highly regarded by local online users. Most of the frauds and scams happen online beside offline in the Philippines. It made online users shy away from even considering online transaction. Local online classified websites were the preferred websites by local online users when they want to shop.

They paved the way for the arrival of online malls by allowing online users to buy and sell on their website. An online marketplace was eventually created because of their online presence. Back when local online classifieds didn't exist yet, local online users were unable to buy what they want to online. It became a venue for pricing benchmark on the items that user want to buy.  Nowadays, when someone wants to buy something, instead of checking it visiting traditional mall, they go straight to these website for pricing reference.

It slowly showed how the Internet can be utilized by online users to maximize its purpose. More online users go to these types of websites in search of buy and sell prospects. Local online users are usually dealing with third party resellers or suppliers, which is exactly the opposite of Ecommerce. Third party resellers on these kinds of websites usually conduct Offline transactions. Group buying websites also influenced the local online users. It helped the customers be prepared in online payment for the arrival of Ecommerce websites in the country. People were already familiarized with Ecommerce websites upon their arrival.

One reason why online shopping was ever considered is because they can gain more than what they are risking. The local online users found amazing deals on group buy websites. With the great deals being offered by group buy websites; it makes it harder for customers to refuse them. A year ago, the Lazada Online Mall was launched in the Philippines. They are an online mall venture available in South East Asia. It is under the German based company Rocket Internet, which is owned by the Samwer brothers.  They are known for starting up online businesses aggressively across the globe and penetrating regions with untapped consumer markets.

The Philippines’ Online Shopping Mall significantly helped the local Ecommerce in the Philippines through their diverse payment methods. A lot of the online payment methods that they offer provide customers to be in control. Online stores usually only accept PayPal or credit card payment from their customers. It actually affects the customers in availing what they want since they can't pay online the conventional way. They were one of the first online malls to offer Cash on Delivery or C.O.D. as a alternative form of payment method. This single handedly allowed them to tap the untapped market in the past. As a matter of fact, this is the majority market in the country.  It has helped Ecommerce thrive more than ever with the tapping of this huger market in the Philippines.

Thursday, August 1, 2013

LazadaPH: Things are looking good for Ecommerce

Most of us have probably noticed that shopping online is exponentially becoming popular in the Philippines. Online users actually didn't find online shopping reliable a couple of years ago. The rate in the Philippines both offline and online is off the roof in the country. Logically, this makes local online users shy to shy away from online transaction. Local online classified ads were the website closest to Ecommerce but more on the buy and sell industry. This helped the Ecommerce industry prepared the local online users for online malls. Their visitors eventually became a community in the marketplace industry.

During the time local online classified websites didn't exist, local online users didn't know where to go in online. Mainly it was used for price comparison for items they are planning to buy it allowed local online users to do more and stay longer connected to the Internet. These online ads website became an online place for local online users to buy and sell. This was very different from Ecommerce since it is being populated of sellable items care of third party resellers or suppliers. Third party resellers and buyers usually do offline transactions.

Group buying website also has this contribution to the local online users. They showed the steps for the arrival of online malls in the Ecommerce industry. The local online users were already prepared with online payment but the time Ecommerce websites arrived in the Philippines. The reward was too high for customers that they can discount the risk. It was hard to find better deals than what online users found on group buy websites. Their offered deal was at rock bottom price that it made local online users not to miss out on their deals.

Just a year ago, Lazada Philippines was launched in the country. It is an "Amazon" type of venture present across South East Asia. The Samwer brothers own this venture under there German based company Rocket Internet. Lazada Online Mall influenced the Ecommerce industry with its various online payment methods. A lot of online payment methods are available for customers to make it easier for them. Online malls usually only allow credit card or PayPal as the accepted form of payment in online. Conventional online payments like these, only limits the customers in availing what they want.

They first introduced Cash on Delivery or C.O.D. to the local online users. It allowed them to get into the untapped local shopping market that was previously untapped due to the limited payment options offered by other online shopping companies. The majority market of the customers who are unable to pay online the conventional way can still experience online shopping with them. Now that the entire market is opening in online, it definitely helped Ecommerce thrive in the country.

The rise of smartphone usage and netbooks sales also contributed to the success of Ecommerce in the country. With more users online, it gives online malls like the Philippines’ Online Shopping Mall more opportunity to tap a wider audience. Things are looking good for Ecommerce now that cheaper smartphones and tablets are available in the country.