During
the early years, investing on an Ecommerce industry business was really
challenging to anyone in South East Asia. The capable to pay online market
audience were actually still very low at that time. Majority of them are not
even credit card owners. To make it worse, online transactions are only considered
by a few credit card owners. Anyone in the Internet is actually aware of the
existence of online frauds and scams. It's only logical for any person to trust
offline business over online business. Since offline business is done in
person, it gives us a security blanket over online transactions. But some of us
are overlooking the other online stores who offer better discounts than
traditional online stores.
Usually,
online malls offer better discounts and pricing since they don’t pay for their
store rent like how offline malls do. This makes online shopping malls more
attractive to customers since they offer regular discounts and promos. This is
actually an obvious tactic that they needed to do in order to lure customers to
online shopping. Lazada, which is launched across South East Asia, is one of
those ventures. Lazada is an online mall that offered one of the biggest
selections in the country similar to what we see being sold on traditional
malls. Their introduction of Cash on Delivery as an alternative payment method
was the first time offered by an online store. This payment method actually
helped them catapult to one of the leading players in the online industry.
Despite just turning one year of existence last April, they managed to become
of the key players in the market. Their competitors were launched only after Lazada was
launched in the country early last year.
Upon
their arrival in the Philippines, clearly showed that they now realize the
potential of the local Ecommerce industry. Time will only tells us on how
online shopping will become in the next coming years. With this mall's unusual
approach in the local market, they managed to win the customer's side. Since
C.O.D. is available, customers who are only able to pay online can become
customers but anyone who can pay cash as well. It dramatically increased the
number of potential customers since anyone can pay in cash. Besides have an
awesome alternative payment method, they also offer free delivery availability
as long as the transaction value exceeds one thousand pesos. Once the one thousand-mark
transaction value is met, the Philippines’ Online Shopping Mall will waive the
shipment fee. It makes it easier for customers to choose online shopping over
offline shopping since they are offered Cash on Delivery with Free Delivery
availability. This offer actually saves any customers a lot of money from
unnecessary spending that we don’t usually realize when we do our shopping on
traditional malls. There are mall dining, travel costs and worst of all, you
tire yourself walking inside the mall. We also pay lower the price for items we
buy online since it’s usually with a discount and promo.